Control with Context: Pricing Insights now in beta

We’re excited to announce the Beta launch of Pricing Insights, a new way for platforms to supercharge their pricing strategy by evaluating multiple pricing models against their actual payment volumes. With intelligent forecasting and controls you can have the confidence to define and action optimized pricing that drives customer and revenue growth.

Pricing is not a set-it-and-forget-it exercise

Platforms that embed payments into their offering need to manage the interplay between variable buy rates from their PSP and their sell rates - the fee they charge their own customers.

This goes far beyond a configuration change. There are a number of factors that need to be considered when developing an effective pricing strategy:

• The popularity of different payment methods and their adoption across customer segments
• Multiple revenue streams that work in tandem e.g. subscriptions and embedded payments
• Existing customer relationships and existing contractual commitments
• Fluctuations in payment scheme pricing
• Anticipated growth or decline of payment volumes driven by customer success metrics

In our recent podcast with Dockwa’s Director of Finance, Kendall Partie, we heard how running this kind of analysis was key to closing deals and managing existing customer relationships:

We’ve been using Revenew [Boost] to qualify deals for our marinas and calculate attractive incentives with all the relevant context. Using Revenew’s data we can finally be confident that our pricing strategy is aligned with our longterm goals.

Context with Control

With the launch of Boost Pricing Insights, platforms are equipped to intelligently define and manage their customer pricing across any provider.

Using the full context of your historic payment volumes, you can compare multiple pricing models against past performance:

Each scenario can be refined to achieve your goals, from handling payment fee variability to achieve a desired margin threshold, to incentivising customer volume growth. With the scenario builder you can:

• Compare fixed, variable and blended pricing models
• Price by Payment Method, Currency, Funding Source (Credit/Debit) and Card Present attributes
• Introduce tiered pricing to price differently by customer volume and incentivise growth
• Get multiple revenue streams working in synergy such as subscriptions (SaaS) and payments
• Price other aspects of the payments lifecycle such as FX, refunds and disputes, reducing your exposure
• Run scenarios against specific customer segments (e.g. previous pricing tier)

From here platforms can leverage the full power of the Boost product, applying pricing to all or segments of customers and aligning price changes with your existing customer renewal lifecycle.

For a live demo of the product, check out this video:

If you want to hear how our users have used Revenew's data already to make pricing decisions, you should check out this video:

Join the Beta

If you’d like to see what Revenew can do for you, or to join the Pricing Insights Beta, please get in touch.