Revenew Playbook: P2P Marketplaces
Peer-to-Peer (P2P) marketplaces have redefined the way individuals engage in commercial transactions. They leverage technology to connect suppliers directly with consumers, enabling them to buy, sell, or rent products and services without the need for traditional intermediaries. The historical evolution of P2P marketplaces, dating back to the 1990s, has significantly disrupted traditional business models, leading to the emergence of a thriving and dynamic online ecosystem which is reshaping online commerce. According to Statista, the sharing economy was valued at US $150 billion in 2023, and is projected to grow to a staggering US $794 billion by 2031.
Terrance Robin
Commercial