Tags and Cohorts - Your Customers, Their Payments, Your Control

Founded and run by payment professionals, Revenew analyses millions of platform payments a month using cost, margin, and optimisation as its primary focus.

It's important to remember that platforms serve a diverse customer base, with the customer remaining at the center of their focus.

We recognise that customer relationships are dynamic and require varying levels of attention and engagement throughout their lifecycle. As platforms manage thousands of accounts, things can often become chaotic.

That’s why we introduce Revenew Tags - a straightforward way to flag specific characteristics of your customers.

Not revolutionary, just practical.

Revenew Tags offer benefits across multiple levels of the organisation and serve as a stepping stone to more advanced analytics and segmentation features.

Get insights on specific groups of customers

Sales leaders can monitor the performance of key customer groups, including renewals, renegotiations, VIP accounts, and accounts at risk of churn. These groups can be organised and tracked according to the platform's strategies and processes. Key metrics such as Gross Merchandise Value (GMV), net margin, and net revenue provide leaders with insights into the potential opportunities within each group. Tags and filtering are available across the entire Revenew product, allowing for consistent analytics and flow.

Focus on high-potential customers

Sales representatives focus on customers with the highest potential to bring value. Using Tags, sales teams can create curated lists of these customers and develop an execution plan based on their priorities.

No integration Effort for Technical Teams

Customer relationships are dynamic, which is why Tags are designed with flexibility in mind.

Platforms can start on a small scale by manually adding and adjusting tags for a few customer groups. This approach allows for better control and the opportunity to conduct experiments. You can also reach out to us for a more batch-oriented / automated approach.

Have your say on customer segmentation?

Revenew Tags is a fundamental feature that will enable more advanced segmentation and cohort analysis capabilities. Our team is eager to hear your feedback and stories to enhance the product. If you're ready to share your thoughts, please contact the Product and Sales teams.