The path to profitability: Payment Method Insights

Ben Foster

Ben Foster

Co-founder

Following the successful launch of Boost Pricing Scenarios we’ve been getting some great feedback about the kind of data CFOs, Payment Owners and Commercial Teams need to make better pricing decisions.

Big data, big complexity

For most platforms, understanding the cost structures of PSPs is still a headache - IC++ pricing offers a number of advantages but unfortunately simplicity isn’t one of them. In addition to the pricing model’s inherent complexity, most platforms simply do not have the data infrastructure needed to transform such large volumes of data into actionable insights.

This has a knock-on impact on how pricing decisions are made. As many platforms look to take on the burden of IC++ fee complexity for their customers, offering a simplified blended rate, it begs the question of how they should price their payments? Set their sell rates too low they’re at best giving their product away for free; at worse they’re losing money. Set them too high and they risk customer churn and limiting growth.

Payment Method profitability in an instant

Revenew Boost empowers platforms to know, grow and retain their customers. Say goodbye to raw unstructured fee CSV files and hello to real-time, actionable intelligence!

With our new Payment Method Insights feature, you define your margin goals and analyse your buy and sell rates across all core cost-influencing factors, including:

  • The payment method type/brand (Visa, Mastercard etc.)
  • The funding source (Debit, Credit, Prepaid)
  • Whether the card was present at the time of transaction
Understand your platform buy and sell rates across all payment method characteristics

It’s never been easier to see where you may need to adjust your pricing to improve profitability. Using our Scenarios feature you can even test the impact of improved pricing on actual historic volumes. No more shooting in the dark for Revenew users!

Supercharge your Commercial Teams

We’re seeing more and more platforms open up Revenew to their commercial teams, giving them the data they need to negotiate and close better and more sustainable deals, and to keep customer retention and growth high.

Contact us today to find out how Revenew can help your commercial and finance teams.